We aren’t glued to the TV anymore!
It’s time to grab back valuable brand awareness on free to air TV andSyncwith your audience.
A new way to consume television
The days of having focused attention from viewers while they consumed their favourite TV show has long gone. Audiences now watch TV with at least two devices, meaning their attention is being challenged between two pieces of content. This creates a headache for sponsorship and advertising deals – where eyeballs should be on the TV but are rather glued to their device – costing brand partners valuable awareness.
With SyncedEnt, rather than try and ‘re-glue’ audiences back to the TV, we have created a new way to sync to it.
Fans of TV shows are fanatical, but that is not enough to keep their attention locked onto the TV for a full 60 mins when they have their mobile phone or tablet in their hands. In most cases they are probably researching facts about the show they are watching, so lets give it to them with brand sponsored content.
Turn 2nd devices into a show companion –
Games, dashboards, behind-the-scenes content. There is so much more content that audiences can and will want to engage with.
The ultimate TV show companion
Brands are well aware of the now common behaviour – dual devices while watching TV. This causes challenges for brands trying to justify paying a premium for product placements and/or sponsored appearances because there is no more guarantee their product/logo will be seen at any given time. SyncedEnt turns that second device into a TV show companion, allowing viewers to consume extra content related to the show at that time.
Guaranteed awareness for brand partners
Stop losing brand exposure to audiences doom scrolling instead of watching your show. Synced.Ent creates complete TV show immersion.
Leverage new ways to generate revenue
A new medium is a new avenue for branding. Increase brand partner spend and/or add new partners to increase your revenue.
Create a new type of TV show loyalty
Synced.Ent provides fun and meaningful engagement with exclusive content. Audiences will experience TV in way that will have them coming back night after night.
